Product design is when you create something new to sell or make. It's your own initial idea which you want to create and bring to life. The 3d models help the buyer to see what it should look like and using 3D modelling it lets you go round the area thinking that its already been built. This is the best way for the buyer and seller to get to understand the product if it isn't up to the level of development that it's suppose to be at. This video is is a walk through of a small estate that a production company want to make.
http://www.youtube.com/watch?v=BzVXGVZKsL8
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